“What We Have Here Is a Failure to Communicate”*

Congressional leaders and the Bush administration are pointing fingers at congressmen who voted no on the bailout, and at their constituents who urged them to do so–but PR experts say the blame is only theirs for failing to communicate properly with the American people.

From a communications perspective, this has been done about as wrong as is possible. There have been no credible spokespeople, the messages about the plan have been wrong or incomplete, the plan’s supporters failed to understand the different audiences that had to be reached, and few people validated the claim that the plan was needed…

(*RIP, Paul Newman)