Kellogg’s will change its ways, and its cereals, to promote healthy living.
Ironic, isn’t it? Because Kellogg’s started as a health food company, founded by Will Keith Kellogg, promoting foods developed by him and his brother, Dr. John Harvey Kellogg, in harmony with the health reform teachings of the young Seventh-day Adventist Church. Kellogg ended up going off the deep end, publishing a book in 1903, The Living Temple, which advocated a pantheistic philosophy, that led to his separation from the Adventist Church.
So Kellogg’s is returning to some of the concerns of its founders. Good for them.