12 Days of Christmas

Memo

To: radio station managers, sales managers, newspaper reporters, and whoever else.

Re: 12 Days of Christmas

Please note: The 12 Days of Christmas are December 25-January 5. Not December 6-21, not December 12-24, not any other combination of days I’ve seen in ads and promos.

We are not in the Christmas season now. As of this weekend, we will be in the season of Advent, a season which anticipates both the birth of Christ (his first advent, or coming) and his second advent (his return in glory).  Christmas will start the evening of December 24 (because days in Biblical and liturgical reckoning begin with sunset).